You’ve probably seen them. Those mile-long website landing pages that draw you in with a promise, keep you entranced as they build your dream, and motivate you to pull out your credit card and buy.

You know it’s first-rate copywriting. You’d love to be able to write like that and double or triple your product’s sales. What are the secrets?

1. Knowing the prospect

The marketers might not know you personally, but they know the characteristics of their target clients, what keeps them from a good night’s sleep, what they are passionate about, and what they want to accomplish.

2. Selling the dream

They sell the dream. Here’s an example. ‘Imagine being able to write website copy that has the power to double or treble your revenue. Take this online course and you’ll be able transform your writing into sales copy that works like magic to convert your website’s visitors into clients. ‘

This copy goes to the heart of what the prospect wants to achieve. And that’s how excellent copywriting draws you in.

3. Painting a Picture

They paint a picture in your mind. Another example. ‘Instead of working long hours to sell your services while you sacrifice time with your folks, you could create a website crammed with powerful copy that sells around the clock. You’ll no longer be cooped up at work day in and day out, and perhaps can spend a little time vacationing in St. Lucia, sunning on the beach and drinking fruit-laced punch concoctions.’

4. Building Trust

You’ll notice trust building elements woven throughout powerful landing page copy. It may be mini case studies of previous successes, testimonials, or the credentials of the company that created the product or service.

5. Limiting Supply

Good marketers and copywriters always find a credible reason to limit supply. It’s what’s called the ‘scarcity principle’. If something’s tough to get, you want it.

6. Creating a Deadline

You’ll also find that there’s typically some sort of bonus for acting now rather than later on. Marketers need to do something to push past procrastination.

7. Appealing to the Ego

Here’s an example of an ego booster. ‘Your buddies will admire your success. Your folks will be thankful for the comfort and security your achievements bring to them. ‘

8. Answering Objections

The following sentence answers anticipated objections. ‘We help you step-by-step through the copy for your first landing-page. If you don’t raise your website conversions by 25%, you’ll get your cash back. ‘

9. Lowering the Risk

Lowering the risk is another common technique to raise sales conversions. Reduce the risk to your prospective customer just like I did in the above money-back guarantee.

10. The Power of ‘Yes’

When you’re selling someone, you would like them to be thinking ‘yes, yes, yes.’ Then when they eventually get to the question of whether or not they should buy, they’re already thinking ‘YES.’ So include some yes statements. ‘Yes you can do this. Yes we use proven techniques which have been tested with over 530 students.’

11. The More Copy, the More Convincing

We’re in a period where we’re told to keep it short. But the higher the price of the item that you’re selling, the more copy you’ll need to sell it.

Try out these pointers to power up your copywriting and boost your sales or just call a professional website copywriter to discover how they can help you.

Written by Carolyn Frith, ownner of Carolyn Frith Marketing, LLC. After 1/4 century in corporate marketing Frith founded her agency where she helps clients with content marketing, copywriting, and internet marketing.

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